As the IT director at the Odd Firm of Sin I am responsible for all aspects of IT, which includes IT team/office management, our websites written in Perl, PHP and JAVA, systems administration/network architecture, our internal systems/work stations, technical sales, research and corporate strategy.

diffordsguide.com is aimed at discerning drinkers and is one of the world’s largest and most-visited drinks-related websites, with more than 116,000 monthly unique visitors and nearly 450,000 monthly page views.

The diffordsguide brand was first established in 2001 by Simon Difford, and in addition to the website, we also publish a series of drinks-related guide books under the diffordsguide brand name, with ‘diffordsguide Cocktails’, now in its tenth edition, the best known.

In addition, we also utilise our in-house writers, editors, photographers and graphic designers to contract-publish bespoke print and digital publications and websites for the world’s largest drinks companies and we have produced books for Diageo and Pernod-Ricard.